Mobile-first is the real thing in today’s digital marketplace. While, Google has longer advocated in favor of mobile-friendly website, the search engine giant released its long awaited first mobile-first indexing algorithm last year, thus sealing the importance of responsive web design for ecommerce businesses. Now, the shift towards mobile-first shouldn’t come as a shock to any professional associated with the ecommerce industry, that’s because over the years the umber of mobile users has far surpassed the desktop users. This also means that more people are making search-queries through mobile devices than desktop devices and rationally, Google (the leading search engine in the world) would prefer responsive websites to offer its users precise and most relevant results.
According to statistics, websites with non-responsive web designs are expected to lose as much as 60% of the traffic; eventually losing the competitive edge to keep up in higher competed ecommerce industry. Below we have come up with some of the reason why website owners need to maintain an attractive and responsive website design: