The logo is an integral part of the company and a graphical presentation serving as a brand and identity globally marks a great impact. Logos are described in small symbols, designed to grab the attention of the audience for the unique products and services, the company is offering.
Creating a logo design can be sometimes challenging even for the best designers because the logo seeks to be compelling and attractive hence, making it very powerful for your business growth. To save you and help you from the mistakes that may occur during the designing, we’ve sorted out the mistakes that occur simultaneously.
Trends can be deceptive too
It’s said to be excellent if you are aware of the trends about the logo design in the market but don’t just unnecessarily incorporate it in your logo. No matter what the trend is in the period, all the designers need to keep in mind that your logo must not look outdated and cliche. So it will be suggested to take the inspiration and move on with your creativity and authenticity.
Use correct typefaces
When it comes to website design, the designer makes sure you have used the typefaces that are memorable and more importantly understandable. In the same way, a small symbol of a company must be easy and free that fits the audience in just one view. Here, designers need to be wise and proactive with the audience choice and use one or two typefaces/fonts as the use of too many fonts will create clusters and inconvenience in understanding.
Lack of best color selection
Another mistake widely done by designers is the selection of the wrong color for the company. With the color, you first need to understand the color pallets and what your business is? Selecting the color is learning about the psychology of the audience like what will grab the eye and what will long last. The designer must be careful and pick the color that brings out the personality of the company and shares the message. One quick tip to analyze your decision is placing your logo in black & white and gray scale as the logo will look attractive in color and black & white both.
Don’t use raster images
One of the widely done mistakes designers make is creating logos using raster images and it shouldn’t be the process. Raster images are made of pixels and scaling to different sizes will reduce the quality of it. Instead of designing logos using raster images, it is suggested to use an illustrator or adobe for scaling the logo as much as possible. Additionally, the logo will look perfect in the banner with illustrator designs.
First of all, it will be unethical to use other designer designs and it will become common however, leading to the difficulty in differentiating the brand. Unique design, content, and services are good for SEO and on the other hand, if you try to copy other brands, you may get stuck in legal difficulties.
It’s all up to you
Now the steps need to be taken care of by you and if avoiding the above mistakes then you are ready to roll your logo in the market and make it a brand, soon in no time.