Optimize your Google Business Listing – Learn How

Optimize your Google Business Listing – Learn How?

Google Business Listings are used to find information like finding a business in your neighborhood to look up hours, search for a restaurant near you, or check out a company’s reviews before buying their product. It helps you access all the important information about your business right at the fingertips. But it does not appear immediately as you open for business. 

Claiming and verifying the Google My Business listing is an important and initial step in improving your local SEO Auckland strategy. According to research, it has been found that local searches make up 46 percent of all Google searches. 

Importance of a Google My Business Account

Google My Business can increase the chance of being included in Google’s Local Pack, Local Finder, and Google Maps accurately and effectively. It leads to pacing up your organic rankings as well. You can get serious SEO power and further improve local traffic to your business, once you put some regular time and effort into keeping your account up to date and working. 

It is expected to improve and expand the Google My Businesses services in the coming years. For this, you must regularly review their account to ensure information accuracy and they are using its new features to get the maximum benefits. Most of the marketing agencies like the Logo Design Auckland company usually keep tabs on the listing and fix any of those problems that pop up. There are several ways that help you optimize your GBL, some of them are as follows:

  • Set Up GMB Appointments 

The professionals of SEO Auckland let customers set appointments and book their services straight from the profile instead of having to navigate your website. This is beneficial for those who do not have a booking application but still wish to run their websites. You can easily set up the tab in your profile menu and link the scheduling account to start receiving bookings. 

  • Cultivate Customer Reviews

It plays a significant role while deciding how to rank local searches. Good reviews help you stand out from the competition and make it easier for customers to trust your business. A list of positive reviews is important but one or two negative reviews will not affect you. It will ensure customers continue to view your company positively. 

  • Take benefits of Google Posts 

Google Posts are a great way to engage people who are looking at your business profile. These posts work essentially like the ones on social media and lets you use them to talk about a sale, share a recent blog article on your site, post a photo of a new product, or more. Also, Logo Design Auckland considers Google Posts as mini-ads where they can talk about an upcoming deal or current special, they are running. 

  • Post Deals and Promotions

Google prefers creating posts around various deals and promotions and displays them on the business profile. It shows an active business to the customers and offers more reason to Google including businesses in the top search results.