So, you have finally got your desire website design ready and now you feel excited to get started with the online business. But wait; how do you intend to attract traffic to your website? You might have the best web design with a solid architecture and all the necessary functionalities, but unless your target audience is able to discover your website you won’t be getting any success from the website.
If you have done some background research during the website design and development project, you must know that there are hundreds of thousands of online businesses competing to the throat to be able to make inroads into the market. So, the point is, getting desired results out of your investment isn’t going to be that easy.
But there must be a way out, right?
Of course, there’s a way out and most of you must have heard about it. Yup, you guessed it right; we are talking about Search Engine Optimization or simply SEO. If you aren’t sure what SEO is all about then, let’s just take a brief look into the make-up of SEO.
Search engine optimization or SEO is a complete suite of digital marketing techniques that are meant to give websites better projection, greater reach, and more traffic. The SEO guidelines are detailed by search engines (most commonly Google), and websites need to oblige to those guidelines to be able to reap the full benefits of their online presence.
Quite simple, right?
Well, not really. Actually, the guidelines or best SEO practices are constantly evolving and you need to adhere to changing rules on the go.
Here we will be looking at some of the latest guidelines and SEO best practices that can help you win large traffic and better inquiries on your website.
– Mobile Friendly Design
Mobile friendly websites have become the norm for all websites today. In fact, earlier this year Google had it’s “Mobile-First Indexing” algorithm rolled out, which strongly favors websites with an interactive and clean mobile interface.
This isn’t something out of the box really as we have been continuously seeing the rise in the number of mobile queries, which has now surpassed desktop searches for the good. Thereby, it is only rational to invest in the mobile version of your websites and make them more appealing to the visitors. Here are some tips that can help you optimize your website for mobile devices.
-First of all, ensure the complete display of web content on mobile sites. Partial display of content is one of the most common blunders for mobile websites version, which not only distort the flow of content but also lower the chances of SEO. Thereby, ensure that your mobile website is properly displaying the entirety of content that is displayed on the desktop site.
-“M-Dot” mobile websites are no more the solution to mobile-friendliness. You need a proper and complete mobile website to be able to rank on search engines.
– Lastly, make sure that the user interface and navigation of your mobile website are as clean and user-friendly. Users to your website should be able to easily navigate the website and Call to Actions should be wisely placed across the website.
- Rich Meaningful Content
Ok, one thing that has retained its importance as core SEO technique. Today, content has only grown in its stature as one of the prime techniques that not only help drive traffic to the website but also improve conversion optimization. However, the art of content writing has certainly changed over the years. Today, Google ranks high quality, rich, informational and relevant content much higher in terms of its ranking results. Whereas, spin-off, irrelevant, keywords stuffed and low-quality content are being penalized by the search engine giants.
That means, it is time to say farewell to irrelevant and keyword stuffed content and start creating content that gives rich and useful information about your brand, services or products to users. For instance, if you are to create content for web design services, make sure that you write detailed and useful content about how to create best web designs or any relevant topic that add value to users.
-The average content length has increased significantly. Today, Google highly favors lengthy and well-cited contents from an SEO perspective. Make sure the blogs, guest posts or articles you write are able to completely convey its meaning and is not cut short from SEO perspective.
-Google is increasingly favoring content that gives precise answers to users’ queries. For instance, how to create the best web design? How to find the right SEO services? Etc. Make sure you are able to create questions and answers such questions in your content.