So, you need to design a logo for your company. Seems a pretty regular task, right? Go for any geometrical shape, add your business name and you are almost there!
Unfortunately, such things don’t work in the digital marketing world!
There’s a lot more you need to think before you actually come-up with a decent and effective logo design.
There are literally thousands of logo design companies throwing out trashy logos, mainly to satisfy needs of crowdsourcing sites. However, businesses need to stand-out of the crowd and not in between them to be able to establish their recognition and authority and those sucking logos won’t help them get anywhere.
Here’re some unique elements that you need to integrate into any logo design for a captivating and exquisite logo:
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Getting Two Worlds together
Ok, this is one of the best element that you can add to a logo design. To speak literally, getting two worlds together refers to use of two pictures from a different industry and wrap them into one with a witting concept.
Logos designs with this elements are the clear winner in getting remembered for a long time as well as standing out from the competition. Remember, fusing two pictures wittingly into one conceptual visual isn’t the easiest of the task. However, if you are able to crack the nut, you can be sure of the overwhelming response from customers and viewers alike.
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Bringing Colors to Life
Ok, you can still do fairly well without fusing two images into one concept (though nothing beats the appeal and imagination of that), however, without an exquisite color palette you won’t be going anywhere with logo design. No, we aren’t talking about any superficial elements, but colors do bring life and meanings to ideas.
The color palette will ultimately become your brand’s color and you need to choose a wise palette from the very beginning. The color palette used in logo designs should have the potency to grab and pull you and bring illustrations to life.
That being said, the color palette can even be a single tone color, even the intelligent use of Black against the white background. The only thing here is to intelligently put in place the color elements for a balance and standout appearance.
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Cliche – The Ultimate Logo Design Destroyer
If there is one practice that disrupts the beauty and charm of a logo, it has to be a Cliche design.
Unfortunately, various graphic designing firms rely on a specific cliche to design logos of different business models. This is a dangerous, frustrating and malign practice which you should avoid at all costs.
Instead of using a cliché design, go for a novel and original design, it might take you some time and money, but in the end, you will have an indigenous logo that relates to your business theme.
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Relatable
For any brand to establish its market recognition, it needs an ownable (don’t worry about the existence of word) logo. Your business logo should be able to relate to your business model, better if you can do it in a unique and intriguing manner. Think about APPLE, the company literally bang the industry with its unique and captivating “EATEN APPLE” logo. Now you might wonder what a half-eaten apple has to do with a tech company. Well, it is the “APPLE’s BITE” that relates to the “Tech BYTE”, getting anywhere?
Final Words:
When designing a logo, your ultimate aim should be originality and uniqueness. In a cut-throat market competition, your business logo will serve as your brand recognition amongst the crowd. A uniquely designed logo that differs from the industry norms will certainly help you get maximum visibility and brand recognition in no time.
Innovate. Customize. Grow
With years of experience working in the industry, Starlinks developed a team of highly passionate designer ready to innovate customized solutions to ensure highest visibility and brand recognition for each business model.