The users’ perception of any online business is heavily influenced by the web design. From the color palate to the images and from the choice of fonts to cartographic elements, each and every element of the web design makes an impact on users’ perception of the business.
What does this mean for online business?
Well, this simply means that by making the wrong choices for web design elements, businesses are losing or repealing potential traffic and customers. This also means that the various elements and components of your web design impact the overall marketing strategy for your business – including the content marketing strategy.
What is content marketing?
Content marketing is one of the oldest and surest ways of enticing larger pool of audience to your services/products. This is achieved by publishing latest, in-depth and informative content covering different aspects of services and products you’re offering, without actually undertaking a marketing approach.
Simply put, content marketing is the art of marketing products and services by means of content publishing, without the marketing tone.
Let’s just understand the working of content marketing with the help of this example. let’s assume you are running a web design service in Auckland and Christchurch. Now, instead of marketing your company marketing material, you started a web design blog on your website. You start to publish latest designs, core elements, and other valuable insights into the process of web design through your blogs. Over time gradually, your blogs will become your business expertise an recognition, thus contributing to your business as an indirect marketing tactic.
The impact of web design for Content Marketing:
Content marketing is directly affected by the web design elements chosen by the businesses. Below, we will be looking at some more powerful impact o web design for content marketing:
Well, one of the most important considerations for web design for any content-heavy website should be the accessibility or openness of the website. To be able to extract any benefit out of your published content, you need visitors to find and read the content. This needs a seamless user-friendly web design with robust and easy navigation inculcated into the websites’ core. The navigation of your website should be made powerful enough to lead customers to your blog section and find any relevant information that they are looking for.
Customers’ aren’t a bit interested in browsing through a heck of pages to find the information they needed. They tend to prefer websites that take an open approach towards its content. Thereby, for an effective content marketing strategy, you need to incorporate best web design practices.
Visitors landing to your website are likely to switch to other websites, provided they aren’t impressed with the aesthetics of your web design. Aesthetics is an important aspect of marketing strategy – especially content marketing strategy. An ideal web design should be decluttered and clean in appearance, with each element having its own breathing space. The intelligent use of white spaces between the content lines is also important to keep readers engaged without any difficulty to read.
Continuing from the previous point, the readability of the content is yet another important aspect of web design that impacts the overall content strategy for any website. As said earlier, the content should have lots of breathing space in between lines (also called negative spaces). Moreover, the choice of font and cartographic elements is also important to keep readers engaged without challenging their eye sights. Especially, if the content is targeted towards an older audience, a larger and clear font with lots of white space will help you in achieving your target.